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Blue, red or green? With accessories or without? And if I could change the material right now... Imagine a digital tool that lets you effortlessly visualize and adapt any product in real time to fit your exact needs. That’s the power of a product configurator. From cars and furniture to clothing and jewelry, the customization possibilities are virtually endless.
A product configurator is a tool that allows you to define the properties of a product and use these specifications for quotations or orders. While 2D configurators display products in flat, two-dimensional images, 3D configurators offer a realistic, three-dimensional view that allows the product to be viewed from different angles. This allows companies to offer their customers even complex and consultation-intensive products and services conveniently and without errors.
The advantages of configurators are manifold:
Modern 3D product configurators can be seamlessly integrated into existing e-commerce platforms and backend systems. They are designed to be responsive so that they work optimally on all devices - from cell phones to desktops. Product configurators use advanced software to give shoppers access to a wide range of choices. By using 3D images, features such as color, size, components and accessories can be changed - the variations are almost limitless. Product configurators differ depending on the technology used:
Each approach has its pros and cons: live rendering allows for instant updates but may cause loading delays. Pre-rendering is faster but requires more storage and offers less flexibility.
We’ve developed a unique hybrid technology that combines the advantages of live rendering and pre-rendering. This innovative approach minimizes storage requirements while delivering faster adjustments.
Take Totem Automobili as an example. Known for their luxury, high-performance cars, Totem needed a powerful configurator that matched their premium brand. We delivered a state-of-the-art solution using our hybrid technology, allowing their customers to design their dream cars effortlessly. The result? Exceptional image quality, fast response times, and a premium user experience.
Totem Automobili's 3D configurator is characterized by features such as the detailed display in the browser and intuitive operation. In addition, it includes a range of owerful functionalities:
AR/VR compatibility
Determining the cost of a 3D configurator isn’t straightforward, as it depends on the specific components required. Several key factors influence the price:
Prices for simple product configurators start at €10,000, while complex configurators with a connection to PIM and ERP systems can cost over €100,000. For an accurate price estimate tailored to your needs, we recommend consulting with a trusted agency.
Configurators are becoming increasingly prevalent across industries, and their future is equally promising. Emerging technologies like artificial intelligence (AI) and augmented reality (AR) are set to revolutionize the field, delivering even better user experiences and more immersive visualizations.
Augmented reality makes it possible to visualize products in the user's real environment. This has two massive advantages: firstly, it increases the accuracy of product customization, and secondly, it gives customers a comprehensive picture of the product in real-life situations: For example, they can experience their individually configured vehicle on the road or see their new piece of furniture directly in their living room. This makes the purchase decision easier, even for high-priced products.
We help you to improve your customers' shopping experience. We will be happy to explain exactly how in a non-binding introductory meeting. Contact us by phone on +49 (0) 711 184206-0 or by email at hello@wus.agency.
