![[Translate to English:] Ein Mann sitzt vor einem Computer und schaut sich einen B2B-Produktkonfigurator an](/fileadmin/user_upload/20241128_W_S_B2B_1.png "[Translate to English:]")
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Most of us have come across a 3D product configurator at some point in our everyday lives:
Planning your own kitchen, designing your new sneakers, or enjoying a specially configured vehicle in no time at all. No wonder—it's easy to use, fun, and positively influences purchasing decisions through personalization. But what if the products are very complex?
In the B2B sector, 3D product configurators can truly revolutionize sales. Companies that adopt this interactive tool not only create a wow effect but often establish a unique selling point among their competitors. In this text, we explain what, why, and, most importantly, how.
In a nutshell: A 3D configurator enables users to visualize and modify a wide range of product variants and options three-dimensionally and in real time, instantly showing the effects of any changes. It handles complexity and offers maximum flexibility while remaining extremely user-friendly. The advantages of this innovative sales solution are numerous.
Product configurators for the B2B sector often have to map very complex and technically sophisticated products that are specifically tailored to the needs of business customers. These products require in-depth logic based on business rules, technical specifications and compliance requirements to ensure that only valid configurations can be created.
The pricing structure and quotation management in B2B also differs from the private customer business: B2B configurators must be able to perform complex price calculations that take into account discounts, customer-specific prices, quantity scales and other business-specific factors.
All of these requirements can be met through integration into the company's IT infrastructure, including ERP and CRM systems. The connection via an API interface enables real-time data transfer and business process automation, which is essential for managing complex B2B sales processes.
The buying experience is also becoming increasingly important in the B2B sector. In recent years, buyers' preferences have shifted away from traditional sales visits towards digital interaction and self-service.
Do it yourself! Customers can use the configurator of a B2B shop to put together the products they want quickly and easily - directly from their workplace and entirely according to their own requirements. The price calculation and the offer with individual discounts are provided directly.
Interactive & innovative! The peer-to-peer function enables simultaneous use of the configurator on multiple devices. This allows customers to customise the desired product together with sales staff or technical advisors in real time - perfect for clarifying specific questions or for support in configuring the product.
Directly on the sales floor! Product configurators can also be used for traditional sales measures such as trade fair appearances or in showrooms. They replace physical exhibits, which represent a major cost factor, especially for suppliers of bulky products with many variants.
Whether digital, hybrid or stationary: thanks to a 3D product configurator, the consultation becomes a shared, impressive experience!
Did you know? Suppliers in the medical technology, construction, automotive, electronics, mechanical and plant engineering sectors are already benefiting from the use of 3D product configuration.
All the advantages of a 3D configurator at a glance:
I want it all & I want it now! The immediate visual feedback provided by a 3D product configurator gives customers a quick, detailed and precise impression of the product. A 3D product configurator is the ideal sales support, especially for companies and in industries that do not mass produce, but rather sell individually compiled products with countless variants and hundreds of product features.
Ready for the revolution? Let's tackle it together! We will be happy to help you with the planning, implementation and integration of your customized 3D product configurator. Get in touch with us! We are there for you by phone on +49 711 184 206-0 or by e-mail at hello@wus.de.
